Innovative Application of Splicing Method in Leather Bag Design from the Perspective of Semiotics

ObjectiveThis study aims to innovatively apply splicing methods to leather bag design, thereby facilitating the innovative development of leather product design. Through semiotic analysis and design research on splicing methods, it explores the underlying logic of their innovative application and specific manifestation mechanisms. MethodsTaking splicing methods in leather bag design as the research object, in the semiotic analysis stage of the splicing methods, based on Saussure’s semiotic theory, a systematic analysis is conducted of the symbiotic relationship between "signifiers", such as material splicing, technique splicing, and element splicing in the semiotic system, and their corresponding "signifieds" of function, aesthetics, and connotation. In the semiotic design research stage of the splicing methods, first, the target demand and style positioning are determined through market research; second, the symbiotic relationship between the signifiers and signifieds of the splicing methods in innovative design is constructed by combining the brainstorming method; third, the above symbiotic relationship exploration is sorted out and structured into AIGC prompt words, and artificial intelligence generated content (AIGC) technology is used as the symbol translation medium to batch generate a series of leather bag design schemes with application value of signifiers and signifieds; finally, the generated schemes are ranked by satisfaction and the optimal design is selected through the customer satisfaction (CSAT) survey method.ResultsThe research achieved three main results. First, a batch of 20 series of leather bag solutions with the application value of signifiers and signifieds is generated. Second, the evaluation and analysis show that in terms of reliability, the internal consistency of the scale is good and the measurement results are reliable (the individual α values of the 20 bags all exceed 0.80). In terms of validity, the scale has good structural validity (KMO=0.866 4, and the Bartlett sphericity test is significant (P