Штучний інтелект та право на приватність: актуальні виклики цифрової епохи

The article is devoted to the study of the certain aspects of protecting the right to privacy in the context of the rapid development of artificial intelligence technologies. The authors analyzes the main challenges that arise in the process of implementing AI systems for fundamental human rights and freedoms, in particular the right to privacy. The study reveals the dual nature of the impact of artificial intelligence on modern society: on the one hand, AI creates unprecedented opportunities for optimizing processes in medicine, education, defense, and economics, on the other hand, it creates serious threats to privacy through the processing of huge amounts of personal data without the proper consent of their owners. Special attention is paid to the analysis of specific examples of the use of AI technologies, in particular the Riley system for monitoring employees in fast food establishments, which demonstrates the relevance of the problem of the balance between the efficiency of business processes and the protection of privacy. The authors emphasizes the critical importance of ensuring transparency and explainability of AI systems, which will allow citizens to receive full information about the use of their personal data and the possible consequences of such use. The article justifies the need to implement the principles of “privacy by design” and “privacy by default” in national legislation as the basis for the application of artificial intelligence. In addition, a significant factor is risk assessment at the stage of development and implementation of AI systems, which is a key component of forming an effective personal data protection system. In the conclusions, the authors emphasizes that the future of artificial intelligence development depends on society’s ability to find the optimal balance between technological progress and the protection of fundamental human rights, which requires active cooperation between government agencies, business structures and civil society to create appropriate standards for the use of AI with respect for human dignity, human rights, including the right to privacy.