Vividye Removable Print Evaluation

Vividye offers a removable printing innovation that enables reuse of textiles. The technology is integratable in existing industrial settings and is aiming to facilitate the reuse of workwear. With cutting edge technology from Chalmers University of Technology in Gothenburg, Sweden, we develop a product in close collaboration with industrial partners. The technology is strictly speaking two parted, with printing easily scalable but with the unique removal functionalization more difficult to visualize and frame. Within the frame of this project we want to evaluate the business opportunity of the removal step - while integrating a good strategy for protection of the intellectual property and continuously integrating sustainability in our business model. This programme would enable us to reach the market faster and offering a removable print sooner. We want to offer a circular business model in the strive for a more sustainable future and we believe this programme could give us the right tools to achieve these goals.