Mapping AI applications in design: support and activities across the product development process

ABSTRACT: The study investigates the integration of artificial intelligence (AI) into the product development process (PDP). It addresses two key research questions: which AI technologies exists to support designers across different phases of the PDP and which specific design activities these technologies enhance. Employing a systematic literature review, the research identifies AI technologies utilised in the design process and categorises them across the various phases of PDP. The findings emphasise a predominant focus on early-stage phases and the support of single activities within the PDP. Notable challenges include the lack of comprehensive end-to-end integration and limited compatibility in later phases. The study underscores the potential of AI while drawing attention to existing gaps in its adoption and the necessity for further research into cross-phase integration.