FOod and nutritiOn Data-driven innovation respectful of citizen's Data SovereIgnTY

The data economy holds great promises for making food systems more sustainable. Data collected in digital solutions in the food and nutrition domain could be used by food producers, distributors, retailers to innovate towards more environmentally-friendly activities. However, the currently used platforms are closed, and do not allow citizens to exercise their rights to personal data sovereignty. Moreover the closed aspect of these platforms hinders the possibility to use these data for common good even if users gave their consent to share their anonymised personal data.

It is time for Europe to ensure a healthy ecosystem of Digital Solutions for food and nutrition that respect citizens' right to personal data sovereignty. FOODITY will run a 2M€ pilot development program funding 12 Industry and research collaborations to develop pilots demonstrating the potential of data-driven innovations in health and nutrition, engaging citizens in their development. The pilots will demonstrate the potential of user’s personal data in health and nutrition solutions to contribute to more just and environmentally-friendly food systems, reaching over 200,000 citizens in our communication actions.

The FOODITY Pilot development program we provide it's beneficiaries with a set of value adding services including one-to-one mentoring, training on technical business and legal topics relevant, as well as technical support into assets to which beneficiaries can use as building blocks the development of the pilots. FOODITY builds on the PROTEIN H2020 project will provide state-of-the-art tools and software components as building blocks for the development of personalised nutrition solutions, and the PoSeID-on H2020 project Provides a deployment-ready solution for trustworthy secure large-scale data sharing transactions, full GDPR compliance and relying on the centralised technologies and digital identity, thus guaranteeing the personal data sovereignty of the end users.